About The Role

We are building a revolutionary self-serve advertising platform that empowers small and medium businesses to launch, manage, and optimize campaigns across Google, Meta, TikTok, and LinkedIn – all from a single dashboard. Our proprietary pixel powers cross-channel attribution and real-time budget optimization.

We are looking for a Product Manager (PM) who will own key product modules like campaign orchestration, creative automation, and audience management. You will work at the intersection of AdTech, ML, and design to deliver an intuitive and high-performance user experience for marketers.

Responsibilities

Drive the product roadmap for campaign creation, pixel SDK, and audience targeting modules
Collaborate with design and engineering to ship scalable, performant, and delightful features
Translate customer pain points into product requirements and user stories
Own KPIs like campaign success rate, ROAS lift, and feature adoption
Partner with ad platform APIs (Google Ads, Meta Ads, TikTok Ads) and ensure compliance
Define optimization strategies (ROAS, CPA) and contribute to rules engine logic
Conduct competitive research and market analysis to inform prioritization
Work closely with beta users, marketing teams, and external agencies for feedback and iteration

Requirements

3–6 years of product management experience in B2B SaaS, MarTech, or AdTech
Strong understanding of performance marketing concepts (CPC, ROAS, CAC, LTV, Pixel, Attribution)
Experience with ad platforms like Google Ads, Facebook Ads, or TikTok Business Center
Ability to break down complex problems into simple, intuitive workflows
Data-driven decision making using SQL, Mixpanel, or similar tools
Strong written and verbal communication for clear documentation and cross-functional alignment
Bonus: Experience with Shopify/Wix plugins, creative generation tools, or analytics dashboards

Product Manager - Mar Tech. at InMobi Advertising - PM Job Opening