Our Team Ethos:

Our ambition is much larger than any of us. And our team is critical and central to achieving this ambition. We approach team building at Propsoch as building a championship team. There are a few things we look for across all hires we make at Propsoch, regardless of role or team.

Firstly, we look for signals that a candidate will thrive in a team like ours, where we default to trust, uphold utmost intellectual honesty, embrace constant feedback, disrupt ourselves, and expect high-quality execution as we play as a championship team.
Secondly, we expect every team member to acknowledge and internalize the seriousness of how we are impacting our customers’ lives, not just today but for the next 10-15 years.
Finally, we seek people who have a deep desire and capacity to learn, grow, and continually upskill themselves and their team members.

The most important ways to spend time doing this job are…

Boosting Growth: Shipping products to boost the top of the funnel organically & improve the RoI on inorganic spends like landing pages, engagement / retention tools, communication journeys, etc.
Analyzing User & Market Behaviours: Tracking Mixpanel, Clarity, Google Analytics, conducting user interviews, tracking market & competitors dynamics to iterate & improve our offerings consistently.
Running GTM Initiatives: Building systems to launch & track offers & campaigns, improve technical SEO & lead product marketing initiatives to amplify brand awareness to achieve growth goals.

Your core duties in this job are…

Structured Product Thinking: Writing clear and deeply thought PRDs that break complex problems down into manageable chunks and help the team ship them seamlessly.
Optimising Conversion Rates: Executing multiple CRO experiments concurrently with clear testable hypotheses so 40-50% of qualified leads convert into paid members.
Project & Risk Management: Leading, tracking & unblocking the project team members to reduce project delays, conducting pre-mortems to mitigate risks, troubleshooting & preventing incidents.
Branding & Storytelling: Writing compelling stories and copy for landing pages, sales artefacts, communication journeys etc, in collaboration with the marketing team to build a timeless brand.
Stakeholder Management: Keep the team informed about the experiments, its progress, results and onboard the sales, and operations teams.

What it takes to be successful in this job…

Experience: 1-2 years of shipping products at startups. Background in marketing / sales preferred.
Execution Sense: Ability to ruthlessly prioritize, unblock and scope up / down to ship consistently.
Technical Acumen: Proficient in building prototypes with no/low code tools and AI.
Analytical Acumen: Should be able to lead both qualitative and quantitative research initiatives.
Interpersonal skills: Excellent written & verbal communication to collaborate & influence teams.
Problem-Solving: Strong ability to break down complex problems into manageable chunks.

Simplest way to know if this job is being done well…

Growth in Core KPIs: # of organic visitors, # of members, conversion rate, Retention %
Growth in Secondary KPIs: SEO Rankings, Adoption % of products, # of shares, DAU/MAU
Qualitative: Shout outs from customers on public forums as Reviews or Observations

Growth Product Manager at Propsoch - PM Job Opening