Job Description – B2C Product Manager

We at Pine Labs are looking for those who share our core belief - “Every Day is Game day”. We bring our best selves to work each day to realize our mission of enriching the world through the power of digital commerce and financial services.

Role Purpose

We're seeking an experienced B2C Product Manager to drive customer acquisition, engagement, and retention through data-driven product strategies. This role will focus on optimizing conversion funnels across multiple platforms while ensuring seamless customer experiences through various touchpoints.

Responsibilities we entrust you with

a. Growth & Conversion Optimization

Develop and execute strategies to optimize the full conversion funnel, from acquisition to retention
Design and implement comprehensive A/B testing programs to continuously improve conversion rates
Analyze user behavior and metrics to identify optimization opportunities and drive data-informed decisions
Create and maintain growth metrics dashboards to track KPIs and business impact

b. Customer Experience & Engagement

Oversee the development and implementation of customer engagement strategies across all platforms
Lead the selection and integration of customer engagement tools and technologies
Design and optimize customer touchpoints across web, mobile, and other digital platforms
Collaborate with UX/UI teams to ensure design excellence and consistency across all product interfaces

c. Traffic & Platform Management

Develop strategies to drive qualified traffic to digital properties
Work closely with marketing teams to align product and acquisition strategies
Manage cross-platform integrations to ensure consistent user experience
Optimize user journeys across various platforms and touchpoints

Relevant work experience

8-10 years of product management experience in B2C digital products
Bachelor’s degree and preferably an MBA degree
Proven track record of improving conversion rates and customer engagement metrics
Strong experience with A/B testing methodologies and tools
Deep understanding of analytics and customer behavior tracking
Experience with customer engagement platforms and CRM tools
Understanding of mobile app product management
Background in e-commerce, fintech, digital services
Strong appreciation for design thinking and user-centered design

Essential Skills

Strong analytical and quantitative skills with a data-driven mindset
Excellent understanding of UX/UI design principles and best practices
Proficiency in using analytics tools (Google Analytics, Mixpanel, etc.)
Experience with A/B testing platforms (Optimizely, VWO, etc.)
Strong project management and cross-functional leadership abilities
Excellent communication and stakeholder management skills
Understanding of web technologies and platform integration requirements
Experience with customer engagement tools and CRM platforms
Familiarity with marketing automation tools
Knowledge of SEO principles and traffic generation strategies

B2C Product Manager at Pine Labs - PM Job Opening