What You’ll Own

Track & Decode the Competitive Landscape

Monitor changelogs, roadmap updates, marketing campaigns, customer forums, and technical documentation from key competitors.
Perform deep-dive teardowns of competitor websites, support portals, pricing strategies, messaging frameworks, and feature launches.
Stay on top of ecosystem shifts—emerging entrants, adjacent solutions, and whitespace opportunities.

Build and Scale Competitive Intel Systems

Create dynamic CI assets — battle cards, threat assessments, win/loss analyses, SWOTs, pitch decks, and competitor matrixes.
Run a recurring CI newsletter that’s essential reading for Sales, Marketing, Product, and Leadership teams.
Own and scale our real-time CI channel—keeping the entire frontline plugged into actionable insights.

Enable GTM with Confidence

Train sales and success teams on objection handling, competitive narratives, and live-deal counterplays.
Collaborate with Product and Marketing to integrate CI into positioning, roadmap, launch planning, and feature differentiation.
Drive alignment across GTM functions with crystal-clear messaging that resonates across the funnel.

Influence Strategic Product & Marketing Decisions

Partner with Product, CX, and Revenue leadership to surface competitor-informed opportunities and threats.
Shape roadmap conversations by highlighting key differentiation points and latent customer demands.
Be the "early warning system" that detects threats before they reach the scoreboard.

What You Bring

4+ years in Product Marketing, Competitive Intelligence, or GTM enablement — preferably in high-velocity B2B SaaS
Experience conducting market and competitor research that drives strategy and front-line execution
Deep understanding of SaaS buyer journeys, GTM lifecycles, and product-led growth (PLG)
Fluency with tools like Gong, Klue, Crayon, SEMrush, SimilarWeb, and Salesforce is a plus
Excellent communication skills — visual storytelling, crisp writing, and high-fidelity decks are second nature
Ability to navigate ambiguity, prioritize ruthlessly, and work cross-functionally with speed and precision

Product Marketing Manager at Birdeye - PM Job Opening